SurveyMETER conducted the Survey on Efforts to Improve Public Health in Indonesia (SUPEKMI) 2015. It was conducted in collaboration with SurveyMETER and The Abdul Latif Jameel Poverty Action Lab (J-PAL) with the support of the World Bank and the Ministry of Health of the Republic of Indonesia. The data collection was conducted from mid-August to the end of October 2015.

It was collected by phone survey which interviews were conducted through cellular telephone connections. Having gone through the study debriefing training stage, all interviewers who were office-based in a hotel in Yogyakarta then telephoned Twitter user respondents.

It is a study of the important role of the World Bank in implementing the poverty eradication agenda in Indonesia, including the issue of completeness of child immunization. At the request of the Office of President’s Special Envoy (OSE) for the Millennium Development Goals (MDG) and in collaboration with Stanford University, J-PAL, and Microsoft Research, the World Bank explores to supplement immunization coverage by using the power of social media and support from influential people in Indonesia. It aims to see whether the dissemination of social messages through Twitter can have a positive and significant impact on positive social behaviors such as the behavior of giving immunizations to children.

The purpose is to find out the lack of complete basic immunization for children and whether socialization and campaigns can be pursued by asking Indonesian influencers to spread pro-immunization messages on popular social media communication platforms (Twitter). It also investigates information on whether the attention of Twitter users on social media manifested in real actions is a relatively inexpensive way to generate public action.

The target sample for this telephone survey was to interview 11,000 Twitter user households in Indonesia. Previously, the project had asked around 30 celebrities and influencers in Indonesia to tweet messages inviting participants to take part in the study. A number of respondents were selected as a sample from the list of participants (Twitter users) who re-tweeted the message. Hence, those who retweeted the message were used as respondents for the endline survey. (JF)